The third-generation Lexus IS is heading to dealerships this July, and the Japanese automaker has released several commercials to launch the entirely new 2014 model.
In tune with the bold new styling of the 2014 IS, the new commercials are designed to be provocative in inspiring consumers to stand out from the crowd. The commercials focus on how it’s more fun to “blend out than blend in,” and features both the standard IS 250 and IS F Sport.
SEE ALSO: 2014 Lexus IS 250 Review
Part of the broadcast campaign is a commercial geared to the African-American market while another was designed to appeal to the Hispanic audience. Watch the commercials below as well as some unique behind-the-scenes for the ads.
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GALLERY: 2014 Lexus IS Commercials
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